The future of the cosmetics industry: a look at the EU microplastics ban and sustainable solutions

The cosmetics industry is facing a major turning point as the EU introduces new regulations to ban microplastics in cosmetics, paints and medicines. This landmark ban signals a paradigm shift towards more sustainable production and marketing practices and presents new challenges and opportunities for the industry

Why the EU microplastics ban matters:

The EU microplastics ban, which was adopted in July 2019 and will come into force in 2022, aims to reduce the environmental impact of microplastics and protect human and natural health. Microplastics, defined as plastic particles less than 5 millimetres in diameter, have become a global environmental problem as they are widespread in water, soil and even air.

In cosmetics, paints and medicines, microplastic particles are often used as binders, fillers or exfoliants. When washed and used, they are released into the environment and can pollute ecosystems and endanger the health of animals and humans.

The impact of the ban on the cosmetics industry:

The EU microplastics ban has far-reaching implications for the cosmetics industry as companies are forced to adapt their formulations and find alternative ingredients. This will require investment in research and development, as well as working with suppliers to identify sustainable alternatives.

Some companies have already started to change their products and focus on environmentally friendly ingredients. As an innovative start-up pioneer in the water market, we offer companies the opportunity to remain sustainable in the future with our environmentally friendly and high-tech Smart Surface technology. With efficient microplastics and PFAS filtration of 99%, we help to meet upcoming regulations and trends, and significantly improve consumer health. We make a significant contribution to the environment by recycling used glass beads and extracted microplastics.